20 Jackson’s Story

The brand 20 Jackson is the life-changing initiative of 20 Jackson the individual, who started his metamorphic journey as a musician three years ago. The company was established in 2020 on the upper west side of New York City and now lives at the crossroads of music and lifestyle. 20 Jackson experienced struggles and hardships in maintaining a college education and making money to survive. The poor work-life balance and the financial distress led to extreme depression and anxiety, which eventually got him involved with drugs and substance abuse. This was the darkest period of his life.

Even during his most challenging times, 20 Jackson was always around music and continued writing lyrics to soothe his soul; however, he barely had any confidence to record himself. At that point, 20 Jackson drew inspiration from personalities such as Michael Jordan, Kobe Bryant, Shaquille O’Neal, Muhammad Ali, Derek Jeter, Allen Iverson, and Lebron James to lead a healthy lifestyle and follow his passion. This inspiring story of 20 Jackson has already touched the lives of many, and now he is all set to inspire millions more.


20 Jackson now has a brand that celebrates authenticity and togetherness. 20 Jackson creates music to inspire people to be their most authentic selves and promote fashion that truly represents style, comfort, and individuality. With the vision of helping people to close the gap between potentiality and actuality, 20 Jackson also shares metaphysics and astrology information on this platform. 20 Jackson acknowledges that everyone needs to draw energy from different sources to achieve their pursuits in life and strives to inspire individuals to continue hustling and become the best version of themselves. With authentic music, top-quality clothing products, inspirational podcasts, and insightful metaphysical information, 20 Jackson aspires to become the second home that continuously inspires you to pursue your vision.



20 Jackson’s mission is to encourage individuals to be their most authentic selves. 20 Jackson aims to produce music that people can relate to, offer clothing that individuals feel empowered by, and share astrology and metaphysics information that people will be interested in.



20 Jackson’s vision is to become a globally recognized brand in the lifestyle and multi-media entertainment sector and establish itself as a home of inspiration for billions of people worldwide.


Core Values

  1. Empathy: 20 Jackson commends the ability to understand and share the feelings of others. Therefore, empathy lies at the very heart of the brand.
  2. Passion: 20 Jackson believes that passion is the invisible force that drives an individual to success. Therefore, we inspire people to be passionate.
  3. Quality: 20 Jackson is forever unwilling to compromise with quality. Thus, we never deliver less than what we promised: top quality.
  4. Authenticity: 20 Jackson believes that authenticity is absolutely the key to prosperity. Therefore, we promote sincerity and authenticity.
  5. Compassion: 20 Jackson believes that compassion is the foundation of morality. Thus, 20 Jackson practices compassion rather than judgment.